There are several geographic parameters (or types of market segmentation) you can use to focus your marketing efforts and target your customer base. Geographic variables (with geographic segmentation example list)
With this kind of insight, you can move forward with confidence and ensure a high engagement rate from the start. Geographic segmentation takes into consideration the way people communicate within regions and communities. Improve communication: Every region has different needs, shopping habits and ways of doing business.This is incredibly useful if you’re operating with a smaller budget or want to develop awareness in a particular region. Focus efforts: Geographic segmentation allows you to target location-specific keywords and demands.Ensure you revisit your geographic segmentation regularly - especially when entering new markets or advertising new products - to get the best value from your campaigns. Drive growth: By targeting the right people, you can increase sales and drive business growth.Increase profits: As geographic segmentation allows you to target specific audiences and deliver tailored marketing campaigns, you can generate profits faster while saving time and money.Here’s what it can do for your organization: Smaller companies: can target marketing directly at their specific areas of interest and target audience, rather than taking an inefficient blanket approachĪs you have a finite amount of money to spend on marketing, geographic segmentation will give you the best chance of successfully connecting with specific audiences.Larger companies: can offer different or more relevant products in different geographic areas, and market them more efficiently there.
It makes your brand relevant: targeted marketing campaigns attract customers and increase revenue because they appeal to the needs and wants within a geographic location, triggering purchases.By understanding what people in that area require, brands can target more relevant marketing messages and suitable products to customers who are then aware and more likely to buy.įree eBook: How to drive profits with customer segmentation Why is it important to segment customers based on geographical variables? It works on the principle that people in that location have similar needs, wants, and cultural considerations. It is used to target products or services at people who live in, work in, or shop at a particular location. Geographic segmentation is the practice of dividing your audience based on geographic region, from country right down to postal code.
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